Thursday, November 19

Working the metaphor

Graphic Design through history...

This by itself would appear as an oil painting, representing a piece of artwork considered probably as 'fine art'. As graphic design started to develop, including type into an image meant that the image suddenly had another purpose. The text would communicate the image, without it, it wasn't a piece of graphic design.


I quite like the illustration look this piece of graphic design has. It was produced in 1893, the type is starting to incorporate itself more with the image, the piece starts to work as a whole, not just as two separate layers, type and image.


I really like the structure of this, the importance of the people in it seems to be communicated through the positioning of type and image, and the type itself. It seems to appear very authoritative and it being almost centered suggests boldness.



I really like both of these posters that advertise the volkswagen range. The one of the moped communicates by itself the size of it because of how small it looks on the page. This is also explained further with really simple, straight forward type "Think small". I think the simplicity of these posters is what makes them so effectively, it seems to modernise the poster and the motors themselves.



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