Visual synecdoche - Yellow cabs, their imagery represents a specific thing (New York City)
Visual metonym - a symbolic image that represents a person/place/company etc.. (Statue of Liberty-NYC)
Visual Metaphor - A direct link is thought of with a particular image, however the image has other visual interpretations (The Big Apple)
1. The ability to construct meaning from visual images and type:
Craig Ward effectively uses type and imagery to communicate what he the type means. The word 'blow' is expressed through the exploding imagery.
David Carson communicates 'blah', mess and be-willderness with scattered type and a blunt expression on the mans face.
Sara Fanelli, I feel the meaning of this is to explore someones creative imagination. The colours, layout and scrap book effect all help communicate this.
Found in newspaper, simple but strong text with an effective, emotional image that easily communicates the advertisements meaning.
2. Interpreting images or the present, past and a range of cultures:
Photograph taken by Andre Kertesz, this was taken in the early 1900's and Kertesz obviously found it an interesting image to capture.
Its aim is to communicate the affects of alcohol, certainly a more modern topic to communicate, but there is very little type in this, the image it self effectively communicates this.
Although this could be under the catagory of constructing meaning from a visual image and type, I feel it is a very effective piece of war propaganda. It obviously originated from a culture other than Japanese, the type is communicating a sort of patronising yet evil approach towards the Japanese wanting US/British troops to 'take day off'.
Film poster for Saw 5, 2008. Minimum type required to communicate such a disturbing image. The technology of today means that such reality can be expressed with not that much explanation needed.
This was produced in 1933, it is a lot more animated/illustrated, but still manages to communicate a sense of power/aggressiveness.
No comments:
Post a Comment