Product name - Hugo Boss Orange, perfume box
Process - Lithographic, rotary, mass produced, not a great amount of detail
Colours - There is obvious spot colour where the orange was used for the logo, as a finish there is also UV varnish over that. Along the edges of the box there is gold foil. A total of 3 colours were used, there were all spot colour, black, orange (and half tone) and grey.
Stock - Thick paper/card (white)
Format - Probably printed onto large sheets, or any format of 'A'
Finishing - The card is folded, then tabbed and glued
Specials - There is foil along the edges of the box, and embossing, as well as UV varnish
Target - Teenage girls - women (15-40?)
Cost band - The product is exclusive, use of spot colour/embossing/foil shows it was expensive to print but effective. Limited product.
Quantity - Millions? Sold worldwide, mass produced.. basically a lot.
UNDERSTANDING PRINT
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