packaging,

25ah,

YCN - advertisement research,

Green & Blacks, Cadbury.

Green&Blacks - taster stalls

taster stalls, this was held in Dublin, 2009. A possible idea to help people become aware the product, (stated in the brief). The brief also stated that, previous stalls/tasters of the chocolate available have been a good way to promote the chocolate.

G&B- previous campaign

Green&Blacks, wanting to appeal to children? A more playful approach to their chocolate? 



Bit of promotion on 'Friday Night with Johnathan Ross', this is quite random in terms of trying to promote their chocolate to an audience. In my opinion, it doesn't really work, their name isn't even mentioned.



worst commercial ever, SO BAD, at least it isn't real



another installation?

Green & Blacks - research,

 

 Green and blacks logo,

 Green & Blacks have a wide range of gift sets they produce, this is useful to know in terms of ways of promotion for the product. E.g, the beer and bar set, chocolate is also a complimentary substance?

 I like this as a poster? Use of the colours is an attractive way to appeal to customers, colours are also a bright way to inform consumers of the variety of flavours.

 Large variety of flavour

 

 Green & Blacks seem to care a lot about how they are organic, the effort they put into their chocolate isn't really known until you go on their website and read through their 'story'. Also they have a selection of videos, that show the process of the production of their chocolate.